Apr 28, 2026

Riding with Purpose — Cobian Welcomes Alyssa Spencer

"She surfs with power and competes on the world stage — but what sets Alyssa Spencer apart is the character she brings to everything she does. That's exactly what Cobian stands for."

We are thrilled to announce that professional surfer Alyssa Spencer has joined the Cobian family. This partnership is more than a sponsorship — it's a shared commitment to performance, community, and living out the Salt + Light mission that has guided Cobian for over 30 years.

Alyssa is a Carlsbad, California native competing at the highest levels of the global surf circuit. Known for her powerful surfing, her competitive tenacity, and the genuine warmth she brings to every interaction, she is one of the most exciting talents in the sport today — and one of the most inspiring people in it.

"Alyssa represents the kind of athlete and person we're proud to support. Her dedication to surfing and the way she carries herself with authenticity and character make this partnership a natural fit for our brand." — John Cobian, Founder, Cobian USA

At Cobian, we've always believed that the ocean is more than a place to surf — it's a place to grow, to give, and to connect. Alyssa lives that philosophy every day, and we couldn't be more excited to build something meaningful together.

Salt + Light: Surfing and Serving

Together, Alyssa and Cobian will collaborate on a series of Salt + Light events — gatherings that bring surfers and community members together for encouragement, mentorship, and real human connection. These events are designed to inspire the next generation to grow not only in their surfing, but in their commitment to serving others.

The partnership will also include appearances, community initiatives, and digital storytelling that brings this shared vision to life — on the water and off it.

Matthew 5:13–16

"I'm honored to partner with Cobian. It means a lot to work with a brand that supports me both in and out of the water. I'm looking forward to working together on Salt + Light projects that blend surfing and serving people with love." — Alyssa Spencer, Professional Surfer

What makes this partnership feel so right is what it's built on. Cobian has spent three decades crafting sandals, FlipSlips, and slippers that feel like home — but our mission has always been bigger than footwear. We champion authenticity, generosity, faith, and character, and we look for partners who do the same.

Alyssa embodies all of it. Whether she's competing in front of thousands, showing up for her community, or simply walking the beach in a pair of Cobians, she does it with grace and intention. We are honored to walk alongside her.