STORY

6/4/1962 - 3/11/2018
"LOVE HARD, PRAY HARD, LIVE PONO." - Sumo


Blaine Sato - known and loved as simply “Sumo” - was an icon within the surfing community and the embodiment of the spirit of Cobian's brand mission to make "Every Step Matter."

Sumo's global impact ranged from Huntington Beach, CA to the islands of Hawaii and Fiji, and his accomplishments as diverse as the people he ministered to. Having a life story of redemption himself, Sumo has a heart to reach everyone from the homeless and drug addicted to pro-surfers and business owners. His heart was eager to serve as a messenger of "aloha," unashamedly sharing the love of Jesus with everyone he met.

A pastor, father, husband, brother and friend, Sumo's legacy lives on in the many lives he touched throughout the years. Even in the midst of battling cancer, Sumo's joy and influential work as an ambassador for Cobian's Every Step Matters campaign only continued to increase. His message was clear as he cemented the words, "Trust God" next to his world-famous "Shaka" into the ground during his 2016 induction into the Surfers' Hall of Fame.

Cobian will forever be grateful to Sumo and the Sato family to call him one of our ambassadors.

"With all that is going on in your life, make time to know Jesus' plan for you!" -Sumo
Mahalo, Sumo. A ua halawai hou.

"Fight the good fight for the true faith. Hold tightly to the eternal life to which God has called you, which you have declared so well before many witnesses." 1 Tim.6:12

SUMO SANDAL

Inspired by the culture of the Hawaiian-islands, we are proud to have partnered with the Sato family
and created a sandal to honor and support his legacy. Complete with an embossed "shaka" on the footbed
and one of Sumo's favorite verses, Prov.16:9, screenprinted on the strap liner. Click here to learn more.

IN THE MEDIA

HUNITNGTON ICON 'SUMO' IS A MESSENGER OF JOY WHILE BATTLING CANCER

theinertia.com